If you're one of the 23 million people in the UK who uses O2 as their mobile phone provider, you'll probably have come across Priority Moments - a platform that allows businesses to offer deals and discounts exclusively to O2 customers directly to their mobile phones.
Until now, only big brands have been able to take advantage of the marketing opportunity this provides (Odeon, Toni&Guy and YO! Sushi are notable examples) - but O2 has now opened up the service to small businesses, giving them the chance to offer money-off deals to their customers, increase footfall and help build long-term brand loyalty.
Small businesses that participated in a trial of the service are already starting to reap the benefits. For example, Euphorium Bakery (a small café and bakery business) were able to successfully raise local awareness of their new products with a simple offer of free cake.
Until now, only big brands have been able to take advantage - but O2 has now opened up the service to small businesses, giving them the opportunity to offer money-off deals to their customers, increase footfall and help build long-term brand loyalty.
Perhaps there's an opportunity for your business to do something similar.
O2 has made it very easy for small businesses to take advantage by creating an online platform for business owners to upload an offer. You can pick from a pre-set template, add your company's logo and start building your "moment" immediately. This could be a percentage discount via a voucher code, a free product sample or an offer that encourages repeat business by incentivising regular custom. The visibility of your moment will be subject to the location of your potential customers and O2 say it will be made live within 24 hours of submission.
To qualify, your business must be registered with the O2 network, have physical premises in the UK and not be part of a chain. You must also trade directly with consumers rather than with other businesses.
O2 is offering this service as part of their business package, so it's completely free to new and existing users of the network. If you want to try it, Make It Cheaper can help you find the best possible rates on abusiness mobile contract and, if necessary, make the switch from your current supplier as straightforward as possible.
Just one more thing.
If you are flexing your marketing muscle to get customers buying from you (whether this is through Priority Moments or something as simple as an attractive A-board), don't waste all your efforts by paying too much for your overheads. Instead, maximise your ability to make profit by keeping your running costs to a minimum. Make It Cheaper can help you achieve this by saving you money on business gas, business electricity, chip and pin, business insurance and business telecoms. These savings go straight onto the bottom line while you concentrate on increasing the figure on the top.
Kevin is the Brand Communications Manager at Make It Cheaper, so he makes sure people know who we are, what we do and how we do it. He's from a family of small business owners (his dad runs a chippy, mum a dancing school, uncle a scaffolding company, auntie a fancy dress shop), so he's passionate about making it easier for customers to run their businesses. He spends lots of his time making our letters and emails easy to understand, nice to look at and a pleasure to read. You can email Kevin at email@example.com
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